Product Spotlight - Money on the Table
Money on the Table is an app that identifies your best customers and then pinpoints the common aspects of their journeys so you can guide more of your customers down the same path.
- Product
- Money on the Table
- Year
- Service
- CRO
Overview
Money on the Table is an app that identifies your best customers and then pinpoints the common aspects of their journeys so you can help more of your customers walk the same path.
Benefits
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Retention Insights: By identifying churned customers and understanding the churn rate by segment, businesses can develop tailored strategies to improve customer retention for each segment.
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Find Your Most Profitable Customers: Figure out what your most profitable customers are doing so you can get more customers to do the same thing.
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Behavioral Insights: Segmenting customers based on their subscription status and purchase behavior allows businesses to tailor marketing and product strategies to meet the specific needs and preferences of each segment.
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Strategic Decision Making: With insights into how different customer segments behave over time, businesses can make informed decisions on product development, pricing strategies, and customer service improvements.
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Identify Opportunities: Understanding the characteristics and behaviors of segments can help identify untapped opportunities for growth that have high LTV but also a high churn rate (e.g., converts) can reveal opportunities for targeted engagement strategies to improve retention.
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Performance Tracking: By comparing metrics across different time periods, businesses can track their performance over time and measure the impact of changes in strategy or market conditions.