Dandelion Chocolate - $40K in incremental revenue over BFCM
Overview
Dandelion Chocolate, a premium craft chocolate maker, wanted to maximize customer reach during the highly competitive Black Friday and Cyber Monday (BFCM) sales period. By using Rodeo’s advanced customer identification and passwordless login tools, they captured more abandoned carts and browse data, driving over $40,000 in incremental revenue.
The Challenge
Abandoned carts and browse abandonment are major hurdles for eCommerce brands. Even with a solid marketing strategy, Dandelion Chocolate saw an opportunity to improve how quickly and effectively they identified shoppers and converted them during the critical BFCM period. They needed a solution that integrated seamlessly with their Shopify and Klaviyo tech stack and delivered measurable results.
The Results
Dandelion Chocolate implemented tailored abandoned cart and browse abandonment flows with Rodeo, and the results were outstanding:
Revenue Impact: Over $40,000 in additional revenue during BFCM, with $37,336.28 directly attributed to their “Browse Abandon (Rodeo)” flow—revenue they wouldn’t have captured without Rodeo identifying and passing customer info to Klaviyo.
Seamless Integration: Rodeo integrated effortlessly with their Shopify and Klaviyo stack. It installed in just 30 seconds and worked quietly in the background to identify 100% of shoppers.
Key Metrics
Total Revenue from Rodeo-Powered Flows: $43,512.48
Conclusion
Rodeo was critical for Dandelion Chocolate during BFCM. By leveraging Rodeo's customer identity resolution and tailored marketing flows, Dandelion captured more sales and set the foundation for sustained eCommerce growth.
Want Free Money?
Interested in boosting your Shopify store’s revenue? Contact Rodeo today to learn how we can help transform your abandoned cart recovery strategy, provide more personalization, and drive incremental revenue growth… we could all use more “free found money.”
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Dandelion Chocolate
Dandelion Chocolate is a bean-to-bar chocolate maker based in San Francisco's Mission District, known for sourcing high-quality cocoa beans directly from farms and crafting single-origin dark chocolate using only two ingredients: cocoa beans and organic cane sugar, with no added vanilla, lecithin, or other flavorings, allowing the unique taste of each bean to shine through; they pride themselves on ethical sourcing and direct trade practices
Founded
San Francisco, 2010
