Kenny Flowers - $30K+ in 30 days on abandon flows

Summary

Kenny Flowers, a tropical-inspired lifestyle brand, partnered with Rodeo to enhance their abandoned cart recovery process. The first 30 days of the collaboration resulted in $29,624 in added incremental revenue, a 207% rise in sales from open rates, and a 174% boost in audience growth for their abandoned browse flows.

The Challenge: Identify more customers who abandoned their carts while anonymous

Kenny Flowers is an online retailer known for its high-quality, stylish resort wear. The brand caters to a diverse audience seeking vibrant and unique clothing and accessories for tropical vacations and everyday wear. Despite a strong market presence, like all DTC brands — Kenny Flowers has an issue with customers adding something to their cart while they are not logged in — which results in the brand having no way to follow up to remind them and entice them to convert.

Implementation Process

Installation: took less than 3 minutes — and began working immediately

• Rodeo did the work: upon installation of the app — Rodeo re-wrote all of the links in Klaviyo/Shopify to add auto login

• Kenny Flowers sold more: These customers were no longer lost to the voids of the internet — and they were able to recapture sales they would have otherwise missed.

Results

Recovered Incremental Revenue: 96.2% increase in sales from 2 email flows, Abandon Browse and Abandon Cart, translating to an additional $29,624.37 in our 30-day test. They called this “free found money.”

• Audience Growth: 115.84% increase; we helped Kenny Flowers send emails to 8,651 high-purchase intent customers that would have otherwise gone unsent.

• Orders: 97.44% increase

• Conversion rate: 11% increase

What Kenny Flowers Thought

Clay Phillips, Marketing Director at Kenny Flowers, shared: “Since installing Rodeo and leveraging their proprietary technology, we have seen a massive increase in the number of recipients eligible for our abandon cart campaigns — it’s also doubled our order rate on both the browse abandonment and cart abandonment flows”

Conclusion

Kenny Flowers’ partnership with Rodeo has effectively addressed their abandoned cart challenges, resulting in substantial revenue recovery and improved customer interaction — and their investment in Rodeo paid for itself 118 times over.

Want Free Money?

Interested in boosting your Shopify store’s revenue? Contact Rodeo today to learn how we can help transform your abandoned cart recovery strategy, provide more personalization, and drive incremental revenue growth… we could all use more “free found money.”

Learn more here
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